Purdue Agriculture Extension Toolkit


Communications Assets

SOCIAL MEDIA

SOCIAL MEDIA SAMPLE COPY

Before April 27 posts: 

  • Mark your calendars, [COUNTY NAME]! On April 27, you have the opportunity to support [COUNTY NAME] programs and activities on #PurdueDayofGiving.
  • Clear your schedule: #PurdueDayofGiving is coming on April 27! 
  • [Weeks or days until April 27] from today, you can help support [COUNTY NAME] on #PurdueDayofGiving! Learn more at [INSERT COUNTY LINK]
  • On April 27, you can help power [COUNTY NAME]'s next giant leap! Learn more about #PurdueDayofGiving: [INSERT LINK]

April 27 posts: 

  • Today is the day! Show your support for [COUNTY NAME} by making a gift today at [INSERT COUNTY LINK]. #PurdueDayofGiving
  • Support [COUNTY NAME] programs and activities today at [INSERT COUNTY LINK]! #PurdueDayofGiving

SOCIAL MEDIA GRAPHICS

SOCIAL MEDIA CHECKLIST

  • Include #PurdueDayofGiving in every post
  • Include your county link in every post


EMAIL COMMUNICATION

    SAMPLE EMAIL COPY AND HEADER GRAPHIC

    Click here for header graphic. 

    SAMPLE EMAIL COPY - click here

    TEXT COMMUNICATION

      SAMPLE TEXT COPY

      Hi [NAME], do you love working with [INSERT COUNT NAME] and want to give back to support our programs and activities? As part of Purdue Day of Giving, we're combining forces across the state to raise money for Extension, and we need your help to grow our impact! You can support [COUNTY NAME] on April 27 (or today if send on April 27) at [INSERT COUNTY LINK]!

        STEWARDSHIP

        Through Purdue, individuals who make a gift on Purdue Day of Giving will receive the following touchpoints:

        • On-screen confirmation
        • Immediate email (tax-receipt)
        • Email on April 28 with thank you video
        • Email 30-45 days after Purdue Day of Giving

        Gift Reports + Stewardship Text

        • Gift reports will be sent by the end of May with stewardship templates

        OTHER ASSETS

        • Purdue Day of Giving logos - click here
        • Different sized graphics - click here
        • Save the date 4x6 card and one page ad - click here
        • County specific giving links - click here
        • Challenges information - click here
        • Press Release - COMING SOON


          Additional Resources


          HELPFUL LINKS